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CHANGE FOR TODAY

Carestream Dental Joins Women in DSO® as Founding Industry Partner
Carestream Dental announces its industry partnership with Women in DSO®, the official nonprofit organization supporting the empowerment and growth of women leaders in DSOs.

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ATLANTA—Carestream Dental announces its industry partnership with Women in DSO®, the official nonprofit organization supporting the empowerment and growth of women leaders in DSOs. The announcement of this partnership marks the overwhelming support and recognition of inclusion initiatives supporting women leadership in the DSO space, and an important mark for organizations that support the growth of women leaders in the DSO space.
“We are excited to be a founding industry partner of Women in DSO,” Lisa Ashby, CEO, Carestream Dental, said. “I’m passionate about creating opportunities for women to succeed in business. Carestream Dental is one of the only dental technology and software companies led by a woman—but through this partnership it won’t stay that way for long as we work to shift the demographics in dentistry and in business.” 
The company will proudly contribute to the Women in DSO® platform created to deliver power networking, professional mentorship, specialized education and a rich resource network developed exclusively to recognize women leaders of the present, and develop the future women leaders in dental service organizations.
Carestream Dental is transforming dentistry, simplifying technology and changing lives around the world with its innovative digital solutions. From digital imaging technology to scanning solutions, smart AI-driven software to cloud-enabled practice management systems, Carestream Dental solutions are used for best-in-class practice building around the world.
Founding members, partners and progressive DSOs will join Women in DSO this March 9-11, 2022 at the Aria Resort and Casino in Las Vegas for the inaugural event.  To learn more visit womenindso.org/official-launch-eventOpens in new window.
To learn more about Women in DSO, visit womeindso.orgOpens in new window. You can also read more about how Carestream Dental is elevating women in dentistry at carestreamdental.com/womenindentistryOpens in new window.
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Carestream Dental Proud to Announce Partnership with Leading Ladies in Dentistry
In its ongoing commitment to promote and support gender equality inside Carestream Dental and throughout the dental industry, Carestream Dental is pleased to have become the newest sponsor of Leading Ladies in Dentistry (LLD). This international organization aims to help young women in oral healthcare become leaders of their field.

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This is the latest in Carestream Dental’s initiative to elevate women in oral healthcare
ATLANTA—In its ongoing commitment to promote and support gender equality inside Carestream Dental and throughout the dental industry, Carestream Dental is pleased to have become the newest sponsor of Leading Ladies in Dentistry (LLD). This international organization aims to help young women in oral healthcare become leaders of their field.
As its newest partner, Carestream Dental will share exclusive educational resources, webinars, access to mentors and general guidance with LLD members. Additionally, Dr. Shaveta Chalana, marketing specialist in Carestream Dental’s APAC region, and Andreea Nita, regional product manager for intraoral imaging and service in Carestream Dental’s EMEA region, have both been named Leading Ladies in Dentistry and now join a prestigious international board for clinical research and dental education.
“As one of the only women leading a dental technology company, diversity and gender equality are issues I’m passionate about,” Lisa Ashby, CEO, Carestream Dental, said. “When I speak with women in the field, a common theme is how they wished they’d had other women role models to look to when they were getting started. Now, Carestream Dental and Leading Ladies in Dentistry can connect more women in the oral healthcare field with mentors and guidance, unlike in the past.”
“The cooperation between LLD and Carestream Dental reflects the synergetic vision of providing female dentists a high-level education and awareness in contemporary digital dentistry,” Dr. Henriette Lerner, founder of the Leading Ladies in Dentistry, said.
To learn more about Leading Ladies in Dentistry, visit ladiesindentistry.orgOpens in new window. To find out more about Carestream Dental, or any of its innovative solutions, visit carestreamdental.comOpens in new window.
Carestream Dental CEO Recognized as a Top Woman Leader in Healthcare Software
Carestream Dental is excited to announce its CEO, Lisa Ashby, has been recognized by The Healthcare Technology Report as one of the top 25 women leaders in healthcare software.

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ATLANTA—Carestream Dental is excited to announce its CEO, Lisa AshbyOpens in new window, has been recognized by The Healthcare Technology Report as one of the top 25 women leaders in healthcare software.
According to The Healthcare Technology Report:
These women leaders have been integral in anticipating the unique needs of healthcare systems, companies and professionals, recognizing the necessity for interoperability, security and usability within embedded and frequently complex digital infrastructures.
The recognition comes at a time of rapid development and advancement for Carestream Dental’s practice management, imaging software and new workflow solutions. Carestream Dental recently launched an initiative called Operation: Lightning Flash, which highlights the company’s dedication to rolling out a stream of innovations that support its practice management software users in a fast-paced, increasingly cloud-based world of doing business.
On the clinical side, Carestream Dental is well-known for its imaging software—especially CS 3D Imaging. New workflow solutions, like CS Model+ for clear aligner treatment, use artificial intelligence (AI) to help doctors make more confident diagnoses and present more detailed treatment plans.
Ashby was responsible for leading the charge in refocusing the company on software, integration and digital solutions, rather than just technology, when Carestream Dental became a free-standing digital dental technology company in 2017.
Read the full list of top women leaders in healthcare software hereOpens in new window. To learn more about Carestream Dental’s software platforms, or any of its innovation solutions, visit carestreamdental.comOpens in new window. 
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CEO Lisa Ashby Responds to Demographic Shifts in the Industry
Change in the industry will come and it will come soon. The male-to-female ratio of dental students is at parity and the American Dental Association predicts the number of women dentists will soon reach 50% in the US.6Not to mention the fact that 98% of hygienists in the United States are women. So how do manufactures in oral healthcare acknowledge, build up and support these women of dentistry?

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TRANSFORMING DENTISTRY BY ELEVATING WOMEN IN THE INDUSTRY: A MESSAGE FROM LISA ASHBY
Though the first woman didn’t receive a dental degree until 1814,1 there’s no denying that women have played an integral role in healthcare for centuries. The role of the dental assistant dates back even further to an engraving from the 1500s depicting a woman assisting a travelling dentist;2 and for centuries prior, the role of gathering medicinal plants, making tonics and administering care to sick family members fell to women. Over the past 200 years, women have had more opportunities to take on formal roles in oral healthcare, earning degrees, treating patients and managing practices. Yet today the makeup of the dentists in the  workforce varies wildly from country to country: In the United States, 34.5% of dentists are female,3 but those numbers are higher in Europe, ranging from 48%-75%.4 So why after a millennia of cultural and societal expectation of women as caregivers, and centuries of formal training and education, is the makeup of women in dentistry still so varied and not well recognized?  
Change in the industry will come and it will come soon. The male-to-female ratio of dental students is at parity5 and the American Dental Association predicts the number of women dentists will soon reach 50% in the US.6 Not to mention the fact that 98% of hygienists in the United States are women.7 So how do manufactures in oral healthcare acknowledge, build up and support these women of dentistry? As oral surgeon and author Yuan (Cathy) Hung, D.D.S, Dip. ABOMS, put it in a recent interview with Carestream Dental: “The industry needs to be retrained on understanding that dentistry is a little more female than male now. Don’t just assume: ‘This is a man; he must be the doctor’.”
Carestream Dental is helping to lead that mindset. As one of the few women CEOs running a large multi-national oral healthcare company, I’m fortunate to be in a position to drive change. The company is excited to launch several new initiatives that will connect women in the industry, as well as raise awareness about the important role women play in the field. Carestream Dental is also actively seeking more female key opinion leaders; their experience and feedback will be crucial in helping the company design future innovations responsive to all genders. This will result in the practice of the future—the connected practice, I like to call it—that will help all oral healthcare professionals succeed. And when dental teams find success and are more comfortable with the technology that they’re using, their patients receive better care.
That’s important because the idea of women—all women, not just those trained in oral healthcare—as caregivers still holds true today. The majority of health decisions are made by women and Carestream Dental found in late 2019 that 89% of women think it’s important that their doctor and their team uses the latest technology in the practice.8 So delivering solutions that are simple, connected and that help people make more informed decisions can also attract and retain more patients.
As a digital dental company, Carestream Dental delivers digital solutions that enable efficiency, flexibility and improved patient care—that’s the “simplifying technology” part of our mission. But we can’t deliver technology that changes lives if we only focus on traditional gender roles. That’s where the “transforming dentistry” part of our mission comes in. By supporting the next generation of women in oral healthcare, we can transform the perception around roles in dentistry and therefore transform the industry. As we look forward to celebrating Woman’s History Month, join me in celebrating women in dentistry, not just in March but all year long.
Change in the industry will come and it will come soon. The male-to-female ratio of dental students is at parity5 and the American Dental Association predicts the number of women dentists will soon reach 50% in the US.6 Not to mention the fact that 98% of hygienists in the United States are women.7 So how do manufactures in oral healthcare acknowledge, build up and support these women of dentistry? As oral surgeon and author Yuan (Cathy) Hung, D.D.S, Dip. ABOMS, put it in a recent interview with Carestream Dental: “The industry needs to be retrained on understanding that dentistry is a little more female than male now. Don’t just assume: ‘This is a man; he must be the doctor’.”
Carestream Dental is helping to lead that mindset. As one of the few women CEOs running a large multi-national oral healthcare company, I’m fortunate to be in a position to drive change. The company is excited to launch several new initiatives that will connect women in the industry, as well as raise awareness about the important role women play in the field. Carestream Dental is also actively seeking more female key opinion leaders; their experience and feedback will be crucial in helping the company design future innovations responsive to all genders. This will result in the practice of the future—the connected practice, I like to call it—that will help all oral healthcare professionals succeed. And when dental teams find success and are more comfortable with the technology that they’re using, their patients receive better care.
That’s important because the idea of women—all women, not just those trained in oral healthcare—as caregivers still holds true today. The majority of health decisions are made by women and Carestream Dental found in late 2019 that 89% of women think it’s important that their doctor and their team uses the latest technology in the practice.8 So delivering solutions that are simple, connected and that help people make more informed decisions can also attract and retain more patients.
As a digital dental company, Carestream Dental delivers digital solutions that enable efficiency, flexibility and improved patient care—that’s the “simplifying technology” part of our mission. But we can’t deliver technology that changes lives if we only focus on traditional gender roles. That’s where the “transforming dentistry” part of our mission comes in. By supporting the next generation of women in oral healthcare, we can transform the perception around roles in dentistry and therefore transform the industry. As we look forward to celebrating Woman’s History Month, join me in celebrating women in dentistry, not just in March but all year long.



1
The National Archives of EstoniaOpens in new window. Serre, J, student file nr EAA.402.2.23142
2 "I Am Woman…Hear Us Roar…and See Us Do Teeth!"Opens in new window. thesmilecenterusa.com/. March 1, 2013. Archived from the original on December 18, 2014. Retrieved May 29, 2013.
3American Dental Association. Clinical Resources. American Dental Association website. https://www.ada.org/en/science-research/health-policy-institute/dental-statistics/workforce#:~:text=How%20many%20dentists%20are%20female,2020%2C%2034.5%25%20are%20femaleOpens in new window. Accessed Feb. 3, 2021.

4FDI World Dental Federation. Special Projects—Women in Dentistry. FDI World Dental Federation website. https://www.fdiworlddental.org/what-we-do/projects/women-in-dentistryOpens in new window. Accessed Feb. 3, 2021.
5American Dental Association. Education. American Dental Association website. https://www.ada.org/en/science-research/health-policy-institute/dental-statistics/educationOpens in new window. Accessed Feb. 8, 2021.
6Munson B, Vujicic M. Supply of full-time equivalent dentists in the U.S. expected to increase steadily. Health Policy Institute Research Brief. American Dental Association. July 2018. Available from: http://www.ada.org/~/media/ADA/Science%20and%20Research/HPI/Files/HPIBrief_0718_1.pdfOpens in new window (.pdf).
7American Dental Hygienists’ Association. Oral Health Fast Facts [Fact Sheet].https://www.adha.org/resources-docs/72210_Oral_Health_Fast_Facts_&_Stats.pdfOpens in new window (.pdf) 
82019 Global Digital Dentistry Survey: Asked among 7,000 nationally representative adults ages 18+ in 7 markets: U.S., Canada, UK, Germany, France, India and China

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