THE DIGITAL STREAM

In the 1960s, root canal morphology was looked at differently than today. The common thought was that molars generally had three canals. Today, we know that there are often four, sometimes five canals. Have humans genetically evolved in the past 50 years? No. But new technology, such as cone beam computed tomography (CBCT), reveals minute details of root morphology like never before.

In today’s complex economy, your patients work, shop, socialize, and connect digitally— living online as much as they do in the “real world.” But amid all the transformation, one thing hasn’t changed: the importance of first impressions. To attract new patients, you must make each first encounter count.