THE DIGITAL STREAM

My way of practicing dentistry involves the use of fundamental human relations principles, and a lot of practitioners out there just don’t realize the importance of this. Here’s the premise: Stop telling people what they need; instead, listen to what they want. We try to never use the word need in our practice. What good is that state-of-the-art technology if your patients don’t want you to use them?

What new tool can you use to market your business, or articulate what makes you stand out among the competition? TELL A STORY!

No matter where people go these days, their mobile devices bring the power of the internet with them. What does this mean for you, the practitioner? You have an open-ended opportunity for making an impression. Our marketing consultancy, People & Practice, has helped doctors across the country take advantage of digital media to grab the attention of potential patients at these very moments.

From hacking to inclement weather to server issues, there are a lot of unforeseen threats that can wreak havoc on your practice if you don’t have the right solutions in place. You have to worry about disruptions to your patient schedule, the security of your patient data and the potential hit to your reputation if “the unexpected” occurred.

The first fundamental of showing your patients how much you care is “Know Them,” followed by “Don’t Judge” and “Show Empathy.” In the third and final installment of this blog series, I’d like to share the fourth fundamental: Resolve Complications!